Yahoo Finance and Yahoo News

Learn how to leverage these platforms to boost your business.

How Yahoo Finance and Yahoo News Can Help Your Marketing Efforts

Yahoo has a large suite of products geared towards helping businesses to get set up online and begin operating in a digital environment. However, many people may not realize that components like Yahoo Finance and Yahoo News can also be beneficial in spreading more awareness of your brand and gaining more visibility for your business. There are a few critical ways that harnessing Yahoo Finance and Yahoo News for the purposes of your website can be beneficial.

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Set Up Yahoo News Alerts For Your Business

One of the benefits of using Yahoo News and Yahoo finance news is that you can track your company’s visibility and mentions on these sites through Yahoo News alerts. These alerts will notify you anytime your company is mentioned on one of the Yahoo News or Yahoo Finance sites. This gives you an idea of how often you are being mentioned in the media and what content is discussing you and why. 

Setting up a Yahoo News alert can also inform your marketing decisions moving forward to tell you how much more you need to do to raise the visibility of your brand. 

Use Yahoo Finance Information to Make Marketing Decisions

Use Yahoo Finance to make marketing decisions by learning more about what your industry is doing at the moment. By understanding more about what your industry is doing, direct your marketing efforts accordingly. Yahoo Finance provides pertinent information on everything from business decisions to stock market trends. You can use the information you glean from finance Yahoo when marketing your business to determine who you should market to and which kinds of pitches you might consider in terms of getting more investment in your enterprise. 

Yahoo Finance is also a good place to oversee your own company’s profile, so that as your visibility increases in terms of your brand, you have accurate information on your Yahoo Finance profile. Maintaining a Yahoo finance news profile gives people an opportunity to find out about some of the financial aspects of your company and how you are performing against other similar companies in your chosen industry. This is yet another benefit of being part of the Yahoo Finance fold in terms of information about your company and how it is presented on the site. 

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Submit Press Releases to Wires for Publishing on Yahoo News and Yahoo Finance

This may be one of the best ways to use Yahoo News and Yahoo Finance for your company’s purposes. Submitting a press release about anything from new product and service offerings to promotions within your company can raise your profile significantly when they are picked up by Yahoo News or Yahoo Finance. You can submit a press release to any one of the news wires and if you use the right keywords, both Yahoo News and Yahoo Finance are likely to pick it up in accordance with your industry of choice. 

In fact, the more routinely you release news about your company, the more Yahoo News alerts you will rack up and continue to increase conversations about your brand. Therefore, you might consider setting up a press release schedule for major announcement or shifts in your business that you think might interest others in your chosen industry. Moreover, if your press releases are picked up by Yahoo Finance, then you may find that you gain credibility in your industry as a result of being mentioned on the finance Yahoo site. 

For this purpose, it may be easier to work with a marketing agency like Just 99 Marketing. Our expertise in drafting effective press releases and delivering them through the various news wires makes it more likely that a release about your company will be picked up by Yahoo News or Yahoo Finance. 

Using the exposure that you get on Yahoo News and Yahoo Finance can be instrumental in furthering your brand. When you are looking to increase the visibility of your business, take all the help you can get in terms of publicity and promotion for digital marketing purposes.

If you are looking for new ways to enhance your brand, then reach out to Just 99 Marketing today by calling us at 800.413.4998 to learn more. 

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