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Google Analytics: What is It and How is it Used?

Use Google search analytics to measure ROI and other key metrics.

Google Analytics Tracking & Insights

When it comes to tracking pertinent digital insights and website functionality, Google Analytics remains one of the most valuable tools available. Despite its usefulness, there are still components of it that many users don’t understand to maximize its capabilities. 

Learning more about Google Analytics can inform more efficient and effective use of this innovative digital tool. 

analytics

What is Google Analytics?

Google Analytics is a tool to track your website’s functionality and performance or digital application. It essentially tells you how people are interacting with your website and what actions they are taking in the time they spend perusing it. Google Analytics allows you to track everything from user traffic to visitors’ actions taken on your site. There are free and paid versions of Google Analytics, depending on how in-depth you want your insights to be.

Chief among the reasons that Google Analytics is so popular is because anyone with a Google account can access it. 

Google Analytics Uses

In asking “What is Google Analytics used for,” you will likely glean information about how to use the data provided via Google Analytics to understand behaviors attributed to your website visitors. Analyzing data from Google search analytics and other components of the program, you will learn elements like: 

  • How visitors arrived at your website
  • How they respond to your website content and if it compels them to take any action
  • Demographics of your web audience
  • Where and when users click on certain website elements

Ultimately, your website is meant to spur some level of action among visitors. Learning how to use Google Analytics effectively means understanding how to harness that information, so you can continue to tweak your website to make it more engaging. 

Understanding How to Use Google Analytics

One of the unique aspects of Google Analytics is how user-friendly it is. One of the common misconceptions about Google Analytics and other similar programs is that users often think learning how to use Google Analytics is complicated. However, it simply requires adding a small line of Javascript code to your website, after which the program does the rest. 

This code is responsible for helping to track pertinent data to send back to the program. Once Google Analytics has collected a certain amount of data, it will generate a report that you can then use to evaluate the efficacy of your digital presence. 

Benefits of Google Analytics

The numerous benefits of Google Analytics are one of the reasons it remains a top analytics and tracking mechanism across websites of all types. It tracks search engine optimization (SEO) efforts and pay-per-click campaigns (PPCs). The benefits of Google Analytics extend to learning more about the consumers who patronize your site and inferring why they decide where to click and how long they linger on your page. 

Google search analytics offers real-time data, which makes it easier to make decisions about your website in response to visitor behavior. Once you learn how to use Google Analytics, you’ll be able to see the times of day when people are on your site the most, and in determining what is Google Analytics used for, one of the answers is to ensure that your advertising and marketing dollars are being stretched as far as possible. 

Additional benefits of Google Analytics extend to the fact that you can track conversions from your website. You will define conversion based on what you want visitors to do (visit your brick-and-mortar store, make a purchase online or book a service – this depends on your business type). Once you determine what a conversion is and set your website up to compel visitors to do just that, Google Analytics will help track how successful that effort is. 

Reach Out for Help Setting Up Google Analytics

If you’ve decided to take the plunge with a Google Analytics account for your website, reach out to the experts. Just 99 Marketing has extensive expertise with this program and can help you maximize it to get the most benefits of Google Analytics. 

Start reaping the benefits of Google Analytics today so that you can enhance your digital presence in every way. Please request a free quote by calling us at 800.413.4998. 

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