What is a Social Media Audit? Find Out More in This Article

What is a social media audit? A social media audit unlocks the potential of future social media campaigns that can help improve your inbound marketing strategy.

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Suppose you are new to social media or using social media as an advertising technique. In that case, you may be wondering what is a social media audit and how it can help strengthen your brand presence online. Social media has integrated into daily life, and millions of people access their social feeds daily. Your target audience is on social media, but if your digital marketing campaign is not optimized, you may not be reading them.

A social media audit aims to fix this problem. If you are wondering what is a social media audit, the answer is simple: a quick look at how effective your social media strategy is. All of the following are metrics you need to track in your social media audit except bounce rate. Bounce rate is not as crucial in social media because browsers rarely leave social media; they simply scroll on.

Instead of worrying about bounce rate, you should be worried about how many use social media 2020 (it’s 3.8 billion, by the way) and how you can get the attention of those that fit within your key demographic. With that in mind, let’s revisit the idea of learning “what is a social media audit hubspot” and learning “why is social media an important part of inbound marketing.”

A Closer Look at the Question, What is a Social Media Audit?

Now that you understand the concept behind a social media audit and how many people use social media 2020, it is time to take a closer look at the answer to “what is a social media audit?” As part of a social media audit, a business needs to look at every metric available to them. All of the following are metrics you need to track in your social media audit except bounce rate:  impressions, likes, comments, interactions, and engagement.

Once you look at your metrics, your next objective should be to turn that data into an actionable plan to help you improve your social media presence and build your inbound marketing efforts. Some people may question is social media marketing dead, but the opposite is true. Like most things on the internet, social media continues to evolve. There are now more social media engines than ever and based on how many people use social media 2020, your target audience is one of them.

This is why social media an important part of inbound marketing. The metrics offered by social media networks allow you insight into your customer base that you would never gain otherwise. You can use this information to craft content that speaks directly to them and offers them an experience they can’t deny.

Why is Social Media An Important Part of Inbound Marketing?

Inbound marketing is the best way to attract customers to your website because you don’t have to worry about aggressively forcing them to look your way. Instead of attempting to find customers, they are already within your grasp because, as we learned when looking at how many people use social media 2020, billions of them are online.

The reason why social media an important part of inbound marketing is because your company is directly in charge of the experience customers have. Social media allows you to control the content, experience, and brand image you want to promote. When used correctly, you can instantly boost your conversion rates. Wondering how much does social media marketing cost?

Two things influence how much does social media marketing cost, whether you choose to do it yourself and whether you choose paid or organic marketing. Either way, you want to take your knowledge of what is a social media audit and make sure to utilize both avenues to the fullest.

Are you considering adding social media to your inbound marketing strategy? Contact us to learn how our social media experts can help.