Google Search & Bing Browser Comparison
A review of Google and Bing Web Browsers.
Google Search Vs. Bing Browser: Which Is Best?
Given its pervasiveness in the online environment, it might seem that Google is the clear winner in a Google vs. Bing showdown. After all, conducting a Google search is almost synonymous with searching for anything online. However, even though many people opt to learn how to make Google my search engine, the Bing browser also has numerous devout followers. So which is truly the best?
To understand which is optimal for your needs when it comes to Google vs. Bing, it helps to have an understanding of the strengths and weaknesses of each one. If unsure, working with a reputable agency like Just 99 Marketing to ensure that your digital marketing efforts are not going unnoticed can be beneficial in many ways. Reach out to us today at 800.413.4998 to learn more.
Why Is There a Rivalry Between Google vs. Bing?
Google has indeed managed to land a giant lion’s share of the search engine market in recent years. One of the ways the company has managed to do this is through its suite of products that have reinforced the brand and increased its credibility. From using the Google search feature to the suite of Gmail products, there are many ways that businesses and individuals alike have benefited from the brand’s outreach to consumers.
However, Microsoft’s Bing browser is no slouch in terms of credibility, especially with such a large brand backing it. Microsoft has put a considerable swath of resources behind the Bing browser to make it more competitive with Google’s brand. However, since Google has had such longevity with its branding for the company, it seems to have a leg up in the Google vs. Bing competition.
Google vs. Bing: What Are the Differences?
When conducting a Google search or asking, “Why does my Google browser switch to Bing” underscores the differences between the two search engines. It helps to understand how they are fundamentally different. At their core, Google vs. Bing results in a lack of significant differences in many ways.
Google vs. Bing are both search engines with a fair amount of paid advertising to help support their efforts. They both rank pages based on industry standards, with the Bing browser is ranking pages in much the same way as you might glean from a Google search.
Redirects Present Differences Between the Two Browsers
One of the ways they are different is that Google sometimes has indexing issues with 301 redirects on websites, while the Bing browser can sometimes crawl a page repeatedly and make more sense of these redirects than Google can. This means that the Bing browser is less likely to have issues indexing pages that have 301 redirects, whereas a Google search might present problems with this on a website. To ensure that your site turns up on a Google search and results on a Bing browser, it is helpful to avoid 302 redirects when a permanent redirect might be better.
The Bing Browser Considers Metadata Differently
The Bing browser uses a more conventional approach to understanding the keywords you include in your domain name and website. Google search is not interested in using keywords in your page titles, domain name, and within your metadata. Therefore, when looking at Google vs. Bing, one of the things to consider is how much your SEO correlates to the rules of the different browsers. It is a bit more challenging to optimize your page for SEO regarding your results in a Google search than it is for the Bing browser.
Official Domains Matter More in the Bing Browser
The Bing browser prefers content with a large amount of traffic already or that has been posted for a lengthy period. The Google search feature tends to give more leeway in this regard. Moreover, official domains, such as .edu or .gov, are given more credence in the Bing browser than in Google search. Official domain names are not something you can optimize per se, but its something to consider as you cultivate an SEO marketing plan for your digital presence.
Some people have also noticed that they are unclear on how to set Google as a default search engine on devices preloaded with Microsoft’s Bing browser. Asking “why does my Google browser switch to Bing” underscores the extent to which Microsoft has cornered at least some aspect of the tech market with how its programs are automatically included on many devices.
To learn more about how the differences between Google vs. Bing may impact your website’s visibility, reach out to the experts at Just 99 Marketing at 800.413.4998.
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