Google Maps Ranking
Drive local traffic to your site when you boost your Google Map ranking.
Optimizing Google Maps for Your Company's Local SEO Ranking
One of the most common ways your customers will try to find you is by entering the name of your business into Google Maps. Your rank in the search results depends on your Google Map SEO rankings. Cultivating a Google Maps local SEO strategy involves taking actionable steps to make your company more visible upon search results. You can take several steps to increase your local SEO rankings on Google Maps to get a high level of visibility for your enterprise.
Create a Profile on Google My Business
A Google My Business profile is the first step to increasing optimization for local SEO rankings on Google Maps. This profile will tell visitors where you are and how to patronize your enterprise. Creating a Google My Business profile also helps with general SEO efforts.
A Google My Business profile will rank you higher in Google Maps search results and give you yet another place online to share information about your enterprise.
Make Sure Your Company Details Are Accurate on Your Google My Business Profile
When you set up your Google My Business profile, ensure that the information listed about your business is the most up to date. Your Google My Business profile should include hours of operation, phone numbers, website, and your physical address. You can also include social media handles if you have them.
The more operational information you add about your company, the more you are likely to be rewarded with a higher rank on Google Maps search results.
Verify Your Company's Physical Location
One of the reasons Google Maps is such a prominent feature for finding local businesses is because the map pinpoints your exact location. So, it must be correct on the Google Map search results page because Google Maps marketing can drive more traffic to your business.
The Google Map folks will send out a postcard to the address entered for your business with a verification code that you will then input online upon receipt of the postcard.
Include Photos In Your Google My Business Listing
Including photos in your Google My Business profile is an important step that many people overlook when cultivating their company listing on Google Maps. Google Map photos make it much easier for customers to find your business, especially if it is not a prominent storefront.
If you are investing in Google Maps marketing, professional photography should be part of your approach to creating a Google Map listing that is accurate and engaging.
Write an Engaging, Detailed My Maps Google Listing
Your Google Map listing should be as detailed as possible so that people know your business and the types of products or services you offer. Pinpoint specific keywords so that your business comes up as often as possible when customers are using My Maps Google.
If you add opening and closing hours for those using this form of Google Maps marketing, you are more likely to rank higher in search results.
Follow a Google My Maps Posting Schedule
Finally, the more you post content on your Google My Business profile, the more you will be rewarded in the search rankings. This is the secret weapon for local SEO ranking using Google My Maps. A regular posting schedule tells My Maps Google that your business is operational when you say it will be. Using keywords in your Google Maps marketing will rank your company high in Google Maps search results.
Finally, posting often allows you to engage with potential customers in yet another area, as those using My Maps Google may not necessarily be engaged with you in other online locations. Google Maps represents yet another place to capture engagement and increase your brand’s visibility. You can not only share information with potential consumers about product or service launches but also update pertinent information about your company on My Maps Google for accuracy.
You can even use Google my Maps to add a call to action to compel potential consumers to take a specific action, like calling your company or reaching out via email to learn more about your offer. If you need help optimizing your Goop map rankings, contact us at 800.413.4998.