The best time to post on Twitter is what we will discuss in this article to help your brand get the most out of your audience and boost engagement. Twitter boasts a diverse mix of users, which is one of the reasons many are attracted to it for marketing purposes. The best times to post on Twitter are typically the same as on other platforms.
What is Twitter?
Twitter is one of the major social media platforms and is primarily driven by written content in the form of “Tweets.” The company sets itself apart by allowing users just 280 characters to post their thoughts on various subjects.
This character count includes spaces, punctuation, and links, so the platform encourages and rewards those who can be concise. However, this also makes finding the best time to post on Twitter more challenging, depending on the message.
When is the Best Time to Tweet?
The best times to Tweet depend on your followers and their demographics, but as a general rule, you can also follow some of the higher traffic times on the platform. They include:
- Sunday: Between 9 a.m. and noon
- Monday: Between 8 a.m. and 4 p.m.
- Tuesday: Between 9 a.m. and 4 p.m.
- Wednesday: Between 8 a.m. and 3 p.m.
- Thursday: Between 9 a.m. and noon
- Friday: Between 8 a.m. and 1 p.m.
- Saturday: Between 9 a.m. and 10 p.m.
- Sunday: Between 9 a.m. and noon
How to Schedule Tweets Based on the Best Times to Post on Twitter?
Finding the best time to post on Twitter depends heavily on your followers, as those are the individuals you want to see your content. It also depends on how much you follow and comment on trending topics.
So, when considering the best times to post on Twitter, if you are replying to a trending topic, then the best times to Tweet are immediately after the incident in question has occurred. If you are sharing images or art, the best time to post on Twitter is during the day, when people tend to scroll their feeds while on break at work or during their idle time before and after the day begins.
To find out the best time to Tweet, you should analyze which Tweets get the most likes or get the highest numbers of re-Tweets. When looking for the best times to post on Twitter, time zones also matter. Since your followers may be located anywhere in the world, Tweet most when it is impactful for your audience.
Look at when people comment on your Tweets to pinpoint a pattern when deciding the best times to post on Twitter. Consider the industry in which you are Tweeting. For instance, if yours is a professional industry and you are responding to other businesses, then the best time to post on Twitter is during the business day when the accounts you follow are most likely to interact.
Finding the best time to post on Twitter is pertinent to your digital marketing efforts. Twitter is a well-established social media brand with many user types. Getting in front of this audience and raising your brand’s visibility can make a massive difference with the potential lead generation opportunities from potential prospects in your audience.
So do whatever it takes to find the best time to post on Twitter because if you can connect with your audience, you stand a greater chance of converting users to loyal customers for your brand. If you need help scheduling and posting content at the best times to maximize engagement with your business, the team at Just 99 Marketing can help you at any time.