When it comes to Instagram, timing is everything. So, when is the best time to post on Instagram?
In this article, we’ll explore the benefits and the best time to post on Instagram. We’ve compiled a list of our favorite stats and tips for posting on Instagram. Let’s get started:
Is There a Best Time to Post on Instagram?
The answer is yes—but it isn’t as simple as you might think.
The best time to post on Instagram depends on what you’re trying to accomplish with your posts. Are you trying to grow your follower count? Build brand awareness? Get more engagement? Make sales? Or all of the above? If so, you must choose the best time to post on Instagram to reach your goals.
The key is knowing what kind of content works best during which times. For example, if you’re trying to grow your follower count, posting during the middle of the day will be better than posting late at night.
For brand awareness, posting around lunchtime will get more people paying attention than posting in the middle of the night or early morning.
And for sales-related content, if your target audience is working during business hours (9 am-5 pm), then that’s when you should be posting your offers, so they’ll have time to buy before leaving work for the day.
The Best Time of Week to Post on Instagram
A study by Hootsuite found that the best day to post on Instagram is between 11 am and 12 pm on Wednesdays.
People are most likely to engage with content on Instagram during work hours, mid-day and midweek—and while they’re looking at their phones. For many people, this is a perfect time for browsing social media—it’s the only break they get from their jobs or schoolwork.
The least popular times are weekends, which tend to have less engagement than midweek posts. We suspect that’s because people are out and about in the real world instead of scrolling Instagram.
If you plan to post more than once a week, here is the best time to post on Instagram on Monday and for each day of the week:
- Monday – 12 pm
- Tuesday – 9 am
- Wednesday – 11 am
- Thursday – 11 am
- Friday – 2 pm
- Saturday – 9 am
- Sunday – 7 pm
If you are new and just starting on Instagram, we recommend posting once daily for the first month. That way, you can see what’s working and what isn’t. If your audience is responding well to certain types of posts (like behind-the-scenes photos), try doing more of those. If they respond better to memes, then make more memes.
The Best Time to Post Reels on Instagram
The average engagement rate for Instagram Reels is 300% higher than for regular videos. The best time to post a Reel is between 9 am and 12 pm on Monday, Wednesday, or Thursday.
How to Figure Out the Best Time to Post on Instagram
Finding the best day to post on Instagram can be tricky, especially if you’re a small business owner with a small social media budget. But it doesn’t have to be.
What is the best way to find the best times to post on Instagram? Hire an agency that specializes in social media management.
That’s where Just 99 Marketing comes in. We’ve spent years building our expertise in social media management, so we know how to get the best results for our clients—and we want to help YOU get those results too.
So, if you’re ready to start making some serious moves on Instagram and put your Instagram on autopilot, contact us today!